BrandAnalysis Essay Example | Topics and Well Written Essays - 1000 words

BrandAnalysis - Essay Example Brand Promise The promise that Starbucks makes is that the customer will get perfect coffee every single time, just the way the customer wants it. Starbucks maintains its own coffee bean farms to make sure the beans will be exactly as required for the coffee products that Starbucks makes for its customers. This means that coffee made around the world in different Starbuck stores, also caters to the local population and culture and, therefore, builds its coffee drinks to suit the customers, but still not deviate from Starbucks core values. As an example, Starbucks put out a notice about the new espresso promise in Dubai, U.A.E. that each cup of coffee will be perfect. Additionally, Starbucks also launched the Starbucks ® Blonde Roast which is comprised of the world’s best Arabica beans to provide a lighter coffee that still provides the best of Starbucks’ coffees but with a more mellow taste (Starbucks Newsroom, 2012). Brand Personality The Starbucks brand personality is one projecting a place where you can purchase your coffee and then sit down in the store, relax, chat with friends, while drinking your coffee and maybe have breakfast or lunch at the same time. All Starbucks stores promise to provide clean, and restful stores with plenty of sitting room, should customers need it. Starbucks projects an image of a business, run by people who care about your needs and desires, and will work to see that you get what you want. The idea is to give customers a place away from home to relax, but feel just as comfortable as if they were still home, short of being still in one’s pajamas. Brand Values The value the Starbucks Corporation promotes is that it builds on its values and that it is important to do the right thing. Starbucks is heavily invested in the communities where the stores across the world are located. This year, two stores, one in Los Angeles, California and one in Harlem, New York, will see profits put back into its community for d evelopment purposes. Additionally, Starbucks, rather than sending jobs overseas, will open a new roasting facility for its VIA instant coffee product, creating nearly 200 new jobs in Augusta, Georgia. CEO Howard Schultz also has created the ‘Jobs Initiative Program’ which already has raised millions of dollars from 600,000+ customers that will go to a network of loan sources for small businesses. Plenty of similar actions have also taken place around the world, creating a persona of goodwill ambassador for the American people (Gray, 2012). Brand Attributes Starbucks brand attributes are reflected through the different types of coffee drinks created for its diverse consumer base. Additionally, store baristas are trained to provide information on all aspects of the coffee beans used in any coffee drinks and know how to make every drink currently on the menu. Other attributes also include the customer service involved, such as the Starbucks Rewards Card, which records the drinks purchased over time and after about 10 to 15 drinks, customers can get a free drink or are allowed extra creams and other ingredients. With the Starbucks Card, the company is also able to keep in constant contact with customers through surveys and advertising promotions. It’s main attribute is showing the customers that Starbucks cares and wants to know everything possible about how to please the customer.

Paul's First Missionary Journey Essay Example | Topics and Well Written Essays - 4000 words

Paul's First Missionary Journey - Essay Example Table of Contents Introduction 2 Dating Issues 5 Bringing God’s Message to the Gentiles 9 Implications for the Church 19 Conclusion 20 Bibliography 21 Introduction Paul was born in Tarsus as Saul1, into a devout Jewish family that brought him up â€Å"a member of the people of Israel, a Hebrew...; as to the law, a Pharisee†23. By that time, Tarsus was the metropolis of Cilicia, which had been administered by the governor of the Roman province of Syria4. There is a little mention of the city of Tarsus in the scriptures5; however, having been written about the time of Paul, Strabo’s Geography presents a more detailed account of the issue, stating that the city of Tarsus possessed a flourishing and powerful population, and all kinds of schools of rhetoric6. Another description of Tarsus is given by Flavius Philostratus in his Life of Apollonius, where the city is considered â€Å"harsh and strange and little conductive to the philosophic life†, and its citize ns nowhere else more addicted to luxury7. From looking at these accounts of Paul’s place of birth, one would envisage an important city, whose self-confident inhabitants lived more or less a comfortable life, in a â€Å"proud and virile atmosphere of mental and physical achievement†8. According to Paul’s own words, not only could his family trace their line of descent back to â€Å"the tribe of Benjamin†9 – they also adhered very strictly to the way of life regulated by the stipulations of the Jewish law – â€Å"circumcised on the eighth day†10 – and maintained close ties with the Jewish community in Palestine11. Some scholars point out that the traditional concept of Paul’s personality could be traced back to the second-century apocryphal Acts of Paul –â€Å"Small of stature, balding, bow legs, large eyes, eyebrows meeting, nose slightly hooked†, with appearance â€Å"full of grace†, sometimes looki ng â€Å"more like an angel than a man†12. On the other hand, his writings imply a sign of specific weakness – â€Å"a thorn was given to me in the flesh†13, which has been variously interpreted in terms of a physical defect, whether epilepsy, leprosy, or even stigmata14. Compelling evidence of Paul’s education is provided throughout his letters, insofar as some of his ideas, theological assertions, and terminology could be paralleled in rabbinic Judaism15; however, an explicit account of the issue is found in Acts of the Apostles – â€Å"brought up in this city at the feet of Gamaliel, educated strictly according to our ancestral law†16. On the other hand, the style of Paul’s letters, e.g. literary patterns, hint other educational influences, namely Roman, Hellenistic stoic philosophy, etc.17 The turning point in Paul’s life – from a persecutor of the Church of God to the apostolic commission to preach the word of God t o the Gentiles – is widely believed to have taken place during the Damascus episode18. Nevertheless, Paul’s own account in his letter to the Galatians speaks of the continuity of divine action19, which had actually began before his birth – â€Å"†¦God, who had set me apart before I was born and called me through his grace, was pleased to reveal his Son to me, so